What We Do

The Artists Recording Collective (ARC) was co-founded on December 7, 2007 by alto saxophonist, CHRIS BURNETT; tenor saxophonist, ERICA LINDSAY; and, pianist, SUMI TONOOKA as a professional response to an inherent void within the music industry then.

Specifically, the co-founders endeavored to create and maintain a modern recording label brand to serve as a platform to promote and release the projects and recordings produced by professional artists and composers.  As experienced professionals in the field who also engage the new paradigm of the 21st Century music industry, their goal remains for the company to objectively and effectively serve as a platform for creative artists, producers and labels – like themselves.

Today, the Artists Recording Collective (ARC), is an independent label and established music brand name that is powered by the idea that artists need a home base for all of their music and activities.  Association with the ARC brand serves to continually enhance the profile of member artists and labels on both, national and international levels.  ARC primarily does this by making effective and efficient use of most all relevant professional resources that are available to publicly introduce recording artists and musicians working in our innovative times.  Following is a general overview of what we do…

ONLINE AND TRADITIONAL PROMOTION AND MARKETING

ARC Members feature articles and reviews published in major print publications like: Downbeat(US), JazzTimes(US), JazzWise(UK), JAZZ PODIUM (DE), All About Jazz-New York(US), Jazz Improv NY(US), and more... Feature articles and reviews in leading music portals and digital publications like: All About Jazz, JazzReview, All Your Jazz, eJazz News, LA Jazz, Jazz, and more...

Feature Article in DOWNBEAT “75th Anniversary” – MARCH 2009 ISSUE
Feature Article in JAZZ AMBASSADOR MAGAZINE – FEBRUARY/MARCH 2009

UNIQUE BUSINESS MODEL AND ARTIST-CENTERED PARADIGM

The ARC platform is based upon a viable new business model that Chris Burnett has inherently developed specifically over the past several years and from lessons learned through personal hands-on experiences of actually working in the field of Online Music Distribution since 1994.  Burnett’s first involvements were with MIDI music networks and later expanded when he began promoting his music at the first MP3 music sites in the mid-1990s through the end of that pioneering era back in December of 2003.

MUSIC HISTORY: 509,862 Jazz Downloads at MP3.com from Aug 1999- Dec 2003

ARC is specifically well suited to artists who are seeking to release a brand new product or already have their own recorded product(s) to promote.  In this capacity, ARC serves members as a formidable platform to market our work collectively.  Although ARC also has the ability to serve our members as a professional record label, our business model and motivation is totally different and unique from those independent labels who essentially are set up to operate much like the majors do under the old music industry paradigm. The primary mission purpose of ARC is centered upon continuous artist development of our members through constant publicity and promotion of the ARC brand.  Our unique and modern approach effectively serves a relatively broad (but, select) demographic that ranges from the brilliant new talent to those established masters on the ARC artist roster.  We simply include essential professional record label services as part of our unique platform…

INDEPENDENT MULTI-ARTIST RECORD LABEL SERVICES

UPC-A | 8-93682-00211-6 | LONG AGO TODAY by Sumi Tonooka

UPC BARCODE | We have our own GS1 US™ membership, GS1 Company Prefix Certificate and License for our Universal Product Code (UPC) Barcode number account.  We issue product barcode numbers for free to our member artists.

ARC Record Label Portal at www.ArtistsRecordingCollective.biz

ISRC | We have our own ISRC number as well – The ISRC (International Standard Recording Code) is the international identification system for sound recordings and music video recordings. Each ISRC is a unique and permanent identifier for a specific recording which can be permanently encoded into a product as its digital fingerprint. Encoded ISRC provide the means to automatically identify recordings for royalty payments.  The International Federation of the Phonographic Industry (IFPI) recommends that all music producers use ISRC.

ARC OFFICIAL LOGOS | logo_black_white_horizontal by tsang.com

LOGO DESIGN & CORPORATE IDENTITY | Our official logo designs are by Paul Tsang (tsang design).  We provide high resolution professionally designed logo graphics as a free service to ARC Members – numerous styles, layouts, color/black and white, various sizes…  All official ARC logos read crisp and clear at all sizes and for uses on CD packages, all standard print publishing, email newsletters and web uses.

PRESS CONTACT AND MEDIA REQUESTS

Artists Recording Collective (ARC) is a client of the New York City-based publicity firm, “Two For The Show Media” for primary servicing of the ARC brand to the mainstream media – television, radio, and print.

ARC PUBLICIST | TWO FOR THE SHOW MEDIA - New York, NY

Please contact us to initiate your request for:

ABOUT SUBMISSIONS AND FUNDING

Artists and Labels interested in ARC membership should read our Artist and Label Submission Guidelines prior to contacting us about submitting materials. Legal restrictions require that we not entertain unsolicited materials outside of our stated guidelines. So, please read the guidelines before contacting us.

Please note that all of our members are producers – meaning that each member finances their own initiatives and projects. ARC does not fund projects as record labels do under the old music industry model. Doing so would mean that ARC would inherently own all or part of the product. That’s not what we were founded to do…

We believe that artists should own their work!

If you need funding, there are numerous sources for financing, including private investors. Two examples of the numerous variations on the fan-funding model can be found at ARC official partner: RocketHub.com and the independently initiated fan funding site VirtualJazzCD.com.

ARC IS AN OFFICIAL ROCKETHUB PARTNER

Thanks for your interest!

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Also see: “About”

NOTICE: Artists Recording Collective is a Kansas Limited Liability Company. Website Customizations, Business Organizational Systems, Business Operational Algorithms and Business Plans are Copyright © Christopher L. Burnett. All Rights Reserved. Permission and Licensed Use by Artists Recording Collective LLC was granted 07 Dec 2007.