Why Lala.com has MySpace beat … for MUSIC!

[MUSICAL OPINION EDITORIAL]

Why Lala.com has MySpace beat … for MUSIC!

In the new music industry and personal entertainment paradigm of the 21st Century, various technologies allow us to engage various media in ways that were not even comprehensible – even just ten years ago…

The social media platforms like facebook.com and myspace.com have literally changed the way most of us communicate and interact.  Not that these places have substituted for direct person to person communication, they have actually augmented this human dynamic with the expediency inherent to technology.  It was only natural then that music become intertwined in social networking – since music is a large part of being human…

The New Paradigm for Music Consumption

It is all about user control - not unreasonable restriction of the user, or unfriendly user interfaces that force users to one business end or another.  If users follow their choices and those choices ultimately end up being profitable to the platform that is being used, that’s cool…  But, when the platforms attempt to manipulate such analytics by impeding users, then users generally go elsewhere.  That’s what seems to have happened at MySpace.com, hence the title of this OP-ED blog …

A music collection for the way you live — online

Unlike Pandora.com’s Radio, where the individual selections are not in your control, Lala.com allows you to select the music that you want to here – down to the specific track by your favorite artists, if you want…

And another thing, there are NO ADVERTISEMENTS attached to the music player…

The About Us page at the Lala.com website also says …

Take your music and fuse it with a massive licensed catalog to easily play, buy and share on the web. With Lala you can:

• Play over 8 million songs for free – no ads or clutter.
• Play your music, anywhere on the web. Instantly upload the tracks on your computer to your Lala collection.
• Get a feed of music picks from friends and experts.
• Buy new music, easily and affordably.

Learn more about how it works.

About Lala.com the company

Their website describes the company in casual terms.  It states, “We live and play in a browser. Built by a team of engineers responsible for services like Yahoo!, eBay, Blogger and AOL, Lala’s singular mission is to move music and entertainment to the Web for hundreds of millions of people.”

More information is also available from the Wikipedia page.

Musicians get PAID - what a concept, huh?

Unlike the other websites that allow musicians to host their music and have it streamed by listeners (for free), when members of the Lala.com site play your music, you get PAID a royalty for that specific play!  The royalty payments that I have personally seen come out to about $0.01 USD per play – but, that one cent is one cent better than you get paid from promoting your music and getting plays at someplace like MySpace – which is zero …

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(OLATHE By Richie Pratt) CD SYNOPSIS: Jazz, Bossa, Salsa and the blues are presented by legendary musicians with the leader performing in the two ensemble formats of a Trio with Major Holley on acoustic bass and Tom Pierson on piano and then in a Septet with: David Dutemple on electric bass; Greg Kogan on piano; Billy Butler on guitar; Ross Konikoff on trumpet and flugelhorn; Robert Carten on saxophones and flute; and Tony Salvatori on bass trombone.
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So, we’d like to invite you to listen to Artists Recording Collective member music at Lala.com.  You can buy the music there too.   Even if you simply listen to this great music for free, ARC members will receive a much deserved royalty …

We like seeing ARC members getting paid for their work, and think that such an arrangement is inherently among the best deals in this new digital music era for musicians who control the rights to their work …

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